SUSAN KWASNIAK
Work Experience
2022 - Present
STRATEGY DIRECTOR, FIREHOUSE
Heads strategy department, manages junior strategists and touches every piece of business in the agency.
2021 - 2022
STRATEGY DIRECTOR, GEORGE P. JOHNSON
Developed creative strategies by finding insights through customer and stakeholder interviews, competitive analysis, and syndicated research.
2014 - 2020
STRATEGY DIRECTOR, FREEMAN
Leveraged secondary and primary research — as well as knowledge of human nature — to develop briefs that acted as a springboard for the creative team, all while delivering on goals.​
2012 - 2014
MARKETING CONSULLTANT, AEROSCENA
Freelance marketing Director helping startup this start-up businesses improve their marketing and increase their ROI.​
2008 - 2012
MARKETING DIRECTOR, BAT CONSERVATION INTERNATIONAL
Steered fundraising and marketing efforts to protect bat populations by replacing misconceptions that endanger them with understanding of the critical role they play in a healthy ecosystem.
2004 - 2007
ACCOUNT DIRECTOR, GSD&M
Headed the Chili’s account at GSD&M. Managed a staff of six and led cross-functional teams, including creative, media, strategic planning, and production.
1999 - 2004
MANAGEMENT SUPERVISOR, GREY
Led integrated advertising campaigns for several accounts, including Conagra Foods and SlimFast. Managed budgets, oversaw marketing production, supervised a staff of three, and developed relationships with key clients. Worked closely with other Grey subsidiaries (PR, healthcare, and entertainment) to ensure each campaign was delivered in a consistent manner across all channels. Repeatedly recognized for top performance through multiple fast-track promotions and selection for new business pitches.
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